Jessica Priego Estrella joined the PFCF Board in 2017 to share her expertise in marketing and communications and to support her life-long appreciation for the arts. Her passion for causes that celebrate children and embrace diverse cultures through music drew her to the global work of the Playing for Change Foundation. With a national network of business contacts and clients, Jessica is a strategic "connector" of people, causes and initiatives. Jessica has worked with multinational corporations, sports teams and government institutions to establish and grow brand awareness and loyalty for over 20 years. A native of Chicago, Jessica lives in Los Angeles and recently launched Truth Purpose - a multi-faceted production/communications firm that works with partners and clients across a wide spectrum of business categories to produce innovative content and communications campaigns.

A Mayoral appointee, Jessica serves the City of Los Angeles as a Commissioner on the El Pueblo Historic Monument Commission and is a longstanding Trustee for the Board of Directors of the National Museum of Mexican Art. Named one of LA's Top 50 Women in Business in 2016, Jessica brings energy, new perspectives and sheer determination to be of service to the Foundation. Jessica has lived, worked and studied in Mexico, Tanzania, France and across the U.S. Her understanding of global socio-economic issues as well as cultural opportunities is invaluable. Jessica is the Communications Committee Chair for PFCF. In this specific role she works with the Board, staff, partners and vendors to create and deliver brand messaging and events that deliver results in alignment with our mission, vision and values.