Former Director (2016-2018)
John A. McKenna serves Playing For Change Foundation with the shared vision that music unites and love heals. John offers extensive experience as a public affairs specialist in the mass media and nonprofit space. As founder of KENNASCOPE, a consulting company operating at the intersection of content creation and social impact for mission-based projects, he directed educational and capital campaigns via a consortium of major foundations, corporations, artists and philanthropists united in boosting opportunities for inner-city and at-risk students from the base of Southern California, including partnership with the Grammy® Museum and the groundbreaking Rock Camp Los Angeles, whose rank of supporters include artists Sara Bareilles and Katy Perry.
John has crafted media strategies for various social justice initiatives, including the Safe Neighborhoods and Schools Act – Prop 47 (Artists for 47 include Jay Z, John Legend and Maya) and Interfaith Communities United for Justice & Peace. John steered business development and marketing strategies for several film and television projects, serving as Director of Business Development for the PBS series “Passport & Palette,” an artist enrichment series filmed at inspiring locations around the world, and Community Outreach Advisor for “Cesar’s Last Fast,” the compelling account of Cesar Chavez and the United Farm Workers, in competition for U.S. Documentaries at the 2014 Sundance Film Festival. For a decade John represented and built the bases of international mass media trade associations around the globe, as Manager of Business Development for the National Association of Television Program Executives and as Director of Membership Development for the Independent Film & Television Alliance.
John’s passion for serving in the developing world has led him on educational and humanitarian missions to villages in Jamaica, Nicaragua and Panama, and a special place in his heart is kept for the Divine Mercy Orphanage in Tecate, Mexico. A graduate of UCLA with a degree in political science/international relations, John naturally feels part of a team, being one of fourteen children. Born in New York and residing in Los Angeles, John embraces the spirit of The Beatles, that indeed “the love you take is equal to the love you make.”